{"id":261,"date":"2011-10-24T14:43:49","date_gmt":"2011-10-24T16:43:49","guid":{"rendered":"http:\/\/nominadesign.com.br\/blog\/?p=261"},"modified":"2014-05-13T16:06:22","modified_gmt":"2014-05-13T19:06:22","slug":"nucleooprojetodevarejo","status":"publish","type":"post","link":"http:\/\/www.nominadesign.com.br\/blog\/index.php\/2011\/10\/nucleooprojetodevarejo\/","title":{"rendered":"Nucleo \u2013 o projeto de varejo"},"content":{"rendered":"<p>Depois de falar sobre <a href=\"http:\/\/nominadesign.com.br\/blog\/index.php\/2011\/10\/nucleo-identidade-para-marca-premium\/\">o logotipo e as embalagens criadas para a nova loja Nucleo<\/a>, chegou a hora da gente mostrar como tudo ficou por dentro!<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nominadesign.com.br\/blog\/index.php\/2011\/10\/nucleooprojetodevarejo\/blog_img_0965\/\" rel=\"attachment wp-att-574\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-574\" title=\"BLOG_IMG_0965\" alt=\"\" src=\"http:\/\/nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/BLOG_IMG_0965.jpg\" width=\"475\" height=\"340\" srcset=\"http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/BLOG_IMG_0965.jpg 475w, http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/BLOG_IMG_0965-300x214.jpg 300w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nominadesign.com.br\/blog\/index.php\/2011\/10\/nucleooprojetodevarejo\/01_vista2andar\/\" rel=\"attachment wp-att-245\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-245  aligncenter\" title=\"Nucleo - 01_vista2andar\" alt=\"\" src=\"http:\/\/nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/01_vista2andar.jpg\" width=\"475\" height=\"540\" srcset=\"http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/01_vista2andar.jpg 475w, http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/01_vista2andar-263x300.jpg 263w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/><\/a><\/p>\n<p>Os mobili\u00e1rios foram projetados levando em considera\u00e7\u00e3o o amplo mix de produtos que a loja iria oferecer. Al\u00e9m de funcionais, eles teriam que estar de acordo com a identidade da marca, o que levou \u00e0 cria\u00e7\u00e3o de pe\u00e7as cujas formas, cores e materiais\u00a0 expressassem o car\u00e1ter de exclusividade da marca. Os aparadores e araras do andar t\u00e9rreo foram especialmente desenhados como pe\u00e7as torneadas em madeira maci\u00e7a. As cores e propor\u00e7\u00f5es exageradas das formas d\u00e3o um tom contempor\u00e2neo e despojado para a exposi\u00e7\u00e3o da linha fashion.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nominadesign.com.br\/blog\/index.php\/2011\/10\/nucleooprojetodevarejo\/02_aparadarara\/\" rel=\"attachment wp-att-247\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-247 aligncenter\" title=\"Nucleo - 02_aparad+arara\" alt=\"\" src=\"http:\/\/nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/02_aparad+arara.jpg\" width=\"475\" height=\"340\" srcset=\"http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/02_aparad+arara.jpg 475w, http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/02_aparad+arara-300x214.jpg 300w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/><\/a><\/p>\n<p>O projeto de setoriza\u00e7\u00e3o e <em>layout<\/em> transformou o primeiro andar da loja em uma se\u00e7\u00e3o exclusiva para <em>jeanswear<\/em>, <em>beachwear<\/em> e <em>underwear<\/em>.<\/p>\n<p>O Caf\u00e9 ao ar livre se integra a esta se\u00e7\u00e3o,\u00a0\u00a0ampliando o espa\u00e7o dedicado aos clientes e refor\u00e7ando ainda mais o conceito\u00a0<em>Collection Club<\/em>.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nominadesign.com.br\/blog\/index.php\/2011\/10\/nucleooprojetodevarejo\/t_img_9772_3_4_72\/\" rel=\"attachment wp-att-1797\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1797 aligncenter\" title=\"T_IMG_9772_3_4_72\" alt=\"\" src=\"http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/T_IMG_9772_3_4_72.tif\" width=\"316\" height=\"475\" \/><\/a><\/p>\n<p>Para esse andar foram criadas araras e mesas com formas e materiais inspirados nos galp\u00f5es industriais. O contraste desses <em>m\u00f3veis<\/em> com as listras coloridas das paredes, tapetes e elementos gr\u00e1ficos de <em>visual merchandising<\/em> estabeleceu um ambiente irreverente que remete \u00e0 hist\u00f3ria do jeans e \u00e0 identidade da Nucleo.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nominadesign.com.br\/blog\/index.php\/2011\/10\/nucleooprojetodevarejo\/03_2andarjeans\/\" rel=\"attachment wp-att-254\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-254\" title=\"Nucleo - 03_2andarjeans\" alt=\"\" src=\"http:\/\/nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/03_2andarjeans.jpg\" width=\"475\" height=\"340\" srcset=\"http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/03_2andarjeans.jpg 475w, http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/03_2andarjeans-300x214.jpg 300w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nominadesign.com.br\/blog\/index.php\/2011\/10\/nucleooprojetodevarejo\/t_img_9865_6_7_72\/\" rel=\"attachment wp-att-1796\"><img decoding=\"async\" class=\"size-full wp-image-1796 alignnone\" title=\"T_IMG_9865_6_7_72\" alt=\"\" src=\"http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/T_IMG_9865_6_7_72.tif\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nominadesign.com.br\/blog\/index.php\/2011\/10\/nucleooprojetodevarejo\/t_img_9802_3_4_72\/\" rel=\"attachment wp-att-1795\"><img decoding=\"async\" class=\"size-full wp-image-1795 alignnone\" title=\"T_IMG_9802_3_4_72\" alt=\"\" src=\"http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/T_IMG_9802_3_4_72.tif\" \/><\/a><\/p>\n<p>Todo o\u00a0<em>in store graphics<\/em> foi criado para valorizar os demais aspectos do projeto de <em>visual merchandising<\/em>.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nominadesign.com.br\/blog\/index.php\/2011\/10\/nucleooprojetodevarejo\/04_escadasigns\/\" rel=\"attachment wp-att-246\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-246\" title=\"Nucleo - 04_escadasigns\" alt=\"\" src=\"http:\/\/nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/04_escadasigns.jpg\" width=\"475\" height=\"540\" srcset=\"http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/04_escadasigns.jpg 475w, http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/04_escadasigns-263x300.jpg 263w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/><\/a><\/p>\n<p>Confiram mais algumas imagens do nosso projeto posto em a\u00e7\u00e3o!<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nominadesign.com.br\/blog\/index.php\/2011\/10\/nucleooprojetodevarejo\/t_img_9704_5_72\/\" rel=\"attachment wp-att-1803\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1803\" title=\"T_IMG_9704_5_72\" alt=\"\" src=\"http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/T_IMG_9704_5_72.tif\" width=\"475\" height=\"407\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nominadesign.com.br\/blog\/index.php\/2011\/10\/nucleooprojetodevarejo\/t_img_9889_90_91_72\/\" rel=\"attachment wp-att-1804\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1804 aligncenter\" title=\"T_IMG_9889_90_91_72\" alt=\"\" src=\"http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/T_IMG_9889_90_91_72.tif\" width=\"337\" height=\"475\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nominadesign.com.br\/blog\/index.php\/2011\/10\/nucleooprojetodevarejo\/09_terreogeral\/\" rel=\"attachment wp-att-248\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-248\" title=\"Nucleo - 09_terreogeral\" alt=\"\" src=\"http:\/\/nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/09_terreogeral.jpg\" width=\"475\" height=\"340\" srcset=\"http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/09_terreogeral.jpg 475w, http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/09_terreogeral-300x214.jpg 300w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nominadesign.com.br\/blog\/index.php\/2011\/10\/nucleooprojetodevarejo\/05_geral\/\" rel=\"attachment wp-att-242\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-242\" title=\"Nucleo - 05_geral\" alt=\"\" src=\"http:\/\/nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/05_geral.jpg\" width=\"475\" height=\"540\" srcset=\"http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/05_geral.jpg 475w, http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/05_geral-263x300.jpg 263w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nominadesign.com.br\/blog\/index.php\/2011\/10\/nucleooprojetodevarejo\/07_aparadesc\/\" rel=\"attachment wp-att-249\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-249\" title=\"Nucleo - 07_aparad+esc\" alt=\"\" src=\"http:\/\/nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/07_aparad+esc.jpg\" width=\"475\" height=\"540\" srcset=\"http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/07_aparad+esc.jpg 475w, http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/07_aparad+esc-263x300.jpg 263w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nominadesign.com.br\/blog\/index.php\/2011\/10\/nucleooprojetodevarejo\/img_9793_4_5_72\/\" rel=\"attachment wp-att-1800\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1800 aligncenter\" title=\"IMG_9793_4_5_72\" alt=\"\" src=\"http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/IMG_9793_4_5_72.tif\" width=\"317\" height=\"475\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nominadesign.com.br\/blog\/index.php\/2011\/10\/nucleooprojetodevarejo\/08_2andesc\/\" rel=\"attachment wp-att-251\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-251\" title=\"Nucleo - 08_2andesc\" alt=\"\" src=\"http:\/\/nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/08_2andesc.jpg\" width=\"475\" height=\"540\" srcset=\"http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/08_2andesc.jpg 475w, http:\/\/www.nominadesign.com.br\/blog\/wp-content\/uploads\/2011\/10\/08_2andesc-263x300.jpg 263w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Depois de falar sobre o logotipo e as embalagens criadas para a nova loja Nucleo, chegou a hora da gente mostrar como tudo ficou por [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,30],"tags":[21,81],"class_list":["post-261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identidade","category-projetos-comerciais","tag-homepost","tag-projeto-comercial"],"_links":{"self":[{"href":"http:\/\/www.nominadesign.com.br\/blog\/index.php\/wp-json\/wp\/v2\/posts\/261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.nominadesign.com.br\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.nominadesign.com.br\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.nominadesign.com.br\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.nominadesign.com.br\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=261"}],"version-history":[{"count":83,"href":"http:\/\/www.nominadesign.com.br\/blog\/index.php\/wp-json\/wp\/v2\/posts\/261\/revisions"}],"predecessor-version":[{"id":2236,"href":"http:\/\/www.nominadesign.com.br\/blog\/index.php\/wp-json\/wp\/v2\/posts\/261\/revisions\/2236"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.nominadesign.com.br\/blog\/index.php\/wp-json\/wp\/v2\/media\/248"}],"wp:attachment":[{"href":"http:\/\/www.nominadesign.com.br\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.nominadesign.com.br\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=261"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.nominadesign.com.br\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}